Marketing decisions are only as good as the data behind them.
We find where your conversion data is lost, duplicated, or misattributed, then rebuild your measurement so the platforms optimize on complete signals instead of guesses.
The problem
Your reported ROAS is fiction.
The data feeding your ad platforms broke years ago, and nobody flagged it. Three things are quietly corrupting every optimization decision you make.
Browser tracking is dying
Cookies, iOS privacy changes, and ad-blockers eat your signal before it ever reaches the pixel. You're optimizing on a fraction of what actually happened.
Last-click is lying
Black-box attribution over-credits the final touch and buries everything that actually drove the sale. You defund the channels that are working.
Your tools disagree
Hyros says one number, Triple Whale another, Northbeam a third, and the ad platform a fourth. Which one is right? Right now, nobody in the room knows.
What you get
A straight answer, in plain English.
No sales theater. We look under the hood and tell you what's actually happening with your data, and what it would take to fix it.
Conversion tracking audit
A clear read on what's being sent to Meta and Google today versus what should be, and where the gaps are costing you.
Server-side first-party tracking
The plan to move off browser pixels to server-side, first-party tracking that survives cookie loss and privacy changes.
Custom multi-touch attribution
Real attribution built for your funnel. You finally see which channels earn the sale instead of the one that happened to touch it last.
Independent tool audit
An honest read on the tools you already run: Hyros, Triple Whale, Northbeam. No vendor loyalty, just the numbers.
The difference
Guesswork versus ground truth.
| Dimension | Typical setup | With Orbit Metrics |
|---|---|---|
| Tracking method | Browser pixels | Server-side first-party |
| Attribution | Last-click black box | Custom multi-touch |
| Tool audits | The vendor's word | Independent |
| Data ownership | Locked in tools | Your warehouse |
Get your free conversion tracking assessment.
Twenty minutes to find out whether the data behind your ad spend is telling you the truth. No obligation, no pitch deck. Just a straight answer.