About Orbit Metrics
We modernize what established e-commerce businesses outgrew.
You've spent a decade or more building a real business. Younger competitors now move faster on less revenue, your systems don't agree with each other, and every project takes months. We modernize the infrastructure you outgrew, so the numbers finally match the business.
Who we serve
Built for brands past the improvise-it stage.
We're a fit for a specific kind of company at a specific moment. If this sounds like you, the conversation tends to be short.
Who this is for
Established e-commerce brands doing $10M+ in revenue, 10+ years in business, often selling through Amazon Vendor or Seller Central alongside their own store. The people we work with have spent years building the business, through the growth and the scar tissue. They're past the "we'll just build it ourselves over a weekend" phase and want the systems done right, by people who've done them before.
The situation
A legacy, fragmented stack: single-purpose tools layered on over the years, bolted onto one another, and the contractors who wired it together long gone with the context in their heads. Reports take a week and still feel off. Attribution nobody trusts. Amazon quietly underpaying. The business is real. The plumbing underneath it just stopped keeping up.
Why we exist
The discipline data-native startups take for granted.
Shaun Brown founded Orbit Metrics in 2022, alongside co-founders Louis Shulman and Ethan Reeves. Before this, Shaun was a Big Data and Cloud engineer at MIT Lincoln Laboratory.
Shaun spent 8+ years building analytics and cloud-native data systems, much of it on Google Cloud and BigQuery, in environments where the data had to be right. The pattern kept repeating: the startups born data-native got engineering discipline from day one, while established brands with real revenue were left improvising on stacks nobody had ever designed.
So we built the practice those brands deserved, and later spun out Orbit Scorecard on top of it. Engineers who've spent real time in serious data environments, doing the infrastructure work established e-commerce companies rarely get from anyone else.
How we work
Opinions we'll defend on a whiteboard.
Data-infrastructure work goes wrong in predictable ways. These are the calls we make every time.
Build it, don't just recommend it.
A roadmap nobody executes is an expensive PDF. We write the pipelines and stand up the warehouse ourselves.
Tested pipelines, not one-time loads.
Idempotent, monitored, re-runnable. Not a load that works once and silently rots the week after we leave.
You own everything we build.
The warehouse lives in your cloud account, the code in your repo. Fire us tomorrow and nothing breaks.
Correct first, then fast.
Numbers you can't trust are worse than no numbers. We reconcile to a source of truth first, then optimize for speed.
Getting started
Most clients come to us warm.
Most of our work arrives through Shaun's name and our referral partners: PE firms, fractional execs, and agencies who send us the data problems that don't fit what they do. If that's how you found us, you already know the kind of work to expect.
Not referred? Start with something concrete and no upfront cost: a free Conversion Tracking Assessment, or an Amazon revenue recovery review where you pay nothing unless we recover money. Either way, you'll know within one conversation whether there's a real fit.
See if there's a fit.
Twenty minutes, no pitch deck. We'll tell you honestly whether we can move the needle on your infrastructure, your tracking, or your Amazon recovery, before you spend a dollar.